About
For eight years, I drove to the same town, parked in the same streets and went about my day doing the same thing. And then all of a sudden, I was made redundant and it was all gone.
Within weeks I'd booked a solo trip to Australia and New Zealand - half terrified, half excited - but with an overwhelming feeling of 'why not?!'.
I landed in Sydney at 7am and got an Uber straight to Bondi. I dropped my bags and went straight to catch my first glimpse of the Pacific Ocean, then to Glory Days at Bondi Pavilion for fresh pancakes and a strawberry matcha, surrounded by the most incredible energy I'd ever felt.
That trip changed so much for me.
Everywhere I went - from Bondi to Byron to Noosa - I found myself completely captivated by the brands around me. Coffee shops with incredible
atmospheres, surf brands with real soul, places that felt like a direct extension of the people behind them. Everything considered, intentional and so alive.
I came home with an eye for branding that I didn't know I had, and a whole new understanding of what a brand could and should feel like.
I didn't start my business until I got back, but when I did, I knew exactly what I wanted to do: help founders build brands that are an extension of themselves, and ones that feel like magic.
I bring eight years of luxury design and brand experience, a background in coaching, and a genuine belief that the best brands aren't built from briefs, they're built from people. From conversations and values, and from the life a founder actually wants to live.
In my spare time you’ll almost always find me outside - usually at the beach - trying some new movement or wellness activity, or seeking out the best, most magic little spots in both nearby and far-flung places with friends, family and my cockapoo girly B.
